When Building Gets Cheap, Judgment Gets Expensive

AI is dramatically reducing the cost and time required to build software. That doesn’t make product strategy less important. It makes bad judgment easier to execute at scale.

This talk examines what changes when teams can build almost anything: how to choose better bets, make real tradeoffs, distinguish faster execution from faster learning, and keep speed from turning into more chaos. Drawing from *[The Strategy Cycle](https://thestrategycycle.com/)*, [Andrew Skotzko](https://www.linkedin.com/in/andrewskotzko) will share a practical way to decide what to build, what not to build, and what has to be true for a bet to work.

Mind the Product founder Martin Eriksson says the book shows you what to do on Monday morning—and “what to do in week 7 when the strategy is quietly falling apart.”

Marty Cagan, Founder of the Silicon Valley Product Group, adds, "Andrew is a proven product leader and product leadership coach who has set out to help product leaders with one of the most important ye