The Friction Point: How Acterra Turns Climate Tech into Community Adoption

[Climate

Link SF](https://www.meetup.com/climatelink-sanfrancisco/) invites you to a conversation with [Lauren Weston](https://www.linkedin.com/in/laurenlweston/) from [Acterra](https://acterra.org/).

Most climate founders know what needs to be built, but fewer understand the ground-level friction that prevents everyday homeowners, renters, and local businesses from adopting it. [Acterra](https://acterra.org/) sits directly at the intersection of local climate action and regional tech.

In this session, [Acterra](https://acterra.org/)’s Executive Director [Lauren Weston](https://www.linkedin.com/in/laurenlweston/) highlights how non-profit program design solves adoption bottlenecks. By examining flagship programs like the [Electric Home Tour](https://acterra.org/electrification/greenhome/home-tours/), [Induction Cooktop Lending Program](https://acterra.org/electrification/greenhome/#induction), and Workforce & Community Partnerships, she will explore:

* Where Tech Fails User Experience