SydDT #128: When Does Design Become Strategic?

Why we picked it

Most designers want to be more strategic. But what does that actually mean? Is strategic design about working on bigger problems? Influencing executives? Creating visions and roadmaps? Driving transformation? Or are we confusing good design with strategic design? Join us for our July meetup where a panel of experienced strategic design leaders will explore one of the most debated questions in our profession: what makes design strategic? We’re lucky to have Dr Leanne Sobel, Jaimes Nel, Paul Merrell, and Lize Wordsworth sharing their insights with short lightning talks before we open up a panel discussion and audience conversation. We'll explore: * What strategic design is * What it isn’t – with common misconceptions and traps * How strategic design differs from other design disciplines * Where strategic design is heading * How designers can increase their strategic influence and impact Expect diverse perspectives, thoughtful discussions, and practical insights for designers at e