Manchester BA Networking: Where User Needs Meet Business Needs
What happens when user needs and business needs drift apart? Lessons from a real government project, plus food, drinks and networking. About this Event We’ll be joined by Rosie Woodhead, Lead User Re…
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When and where
- Date and time
- Ends GMT — local Manchester time
- Location
- Work.Life ManchesterBrown Street, ManchesterManchester
About this event
What happens when user needs and business needs drift apart? Lessons from a real government project, plus food, drinks and networking.
About this Event
We’ll be joined by Rosie Woodhead, Lead User Researcher at Mercator Digital, to explore what happens when user needs and business needs drift apart.
From Crystal Pepsi to NASA’s Mars Climate Orbiter, history is full of products that got one side right and missed the other. Great services are built with both in mind.
Rosie will share lessons from a project that passed its Alpha but then had to ask: did we design the right thing?She’ll cover:
Breaking down silos between research, design and delivery
Why requirements from a single voice fall short
Bringing developers and stakeholders in at the right time
How BAs and user-centred design teams can work together
The session includes a presentation followed by questions and discussion. Whether you’re a BA, User Researcher or Product professional, there’ll be plenty to take away. Also check out other in
Official details
- Price:
- Free
- Listing source:
- AllEvents
Last verified · This event is free to attend.
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