Data Talk - Beyond the Lie Factor

Why we picked it

**🕘 Schedule:** 5:00 PM – Registration, networking and pizza 5:30 PM – Beyond the Lie Factor: Modern Lessons in Misleading Data Visualization presentation 6:30 PM – Networking **📊 Beyond the Lie Factor: Modern Lessons in Misleading Data Visualization** Data visualizations are powerful tools for communication, but a single design misstep can completely warp the audience's conclusions. Whether accidental or intentional, choices like truncated axes, improper area encoding, and dual-axis layouts frequently distort the reality of the underlying data. This session dives deep into the science and psychology behind these distortions to help you recognize and avoid common visual pitfalls. Presented by **Jacob Lower,** this talk builds from Tufte's foundational Lie Factor through to recent empirical findings from the CHI and IEEE VIS communities to provide actionable, research-backed guidance for the data community. **🎯 Why Attend?** Whether you're a data professional, analyst, designer, or