Data & Analytics Wednesday - Analytics in Publishing

**Seven Portals, No North Star: Running Analytics for a Newsroom That Has to Pay the Rent**

Every morning I open seven affiliate portals, Google Analytics, our beehiiv dashboard, and whatever social media is saying about us today. Then I try to answer one question: what do we do now? In other words: how do I drive more revenue, while preserving the integrity of the brand?

At [Daily Drop](https://www.dailydrop.com), a daily travel rewards newsletter, the content team runs on newsroom time while the business runs on revenue time. Those two clocks are often in conflict. There’s no single KPI to hide behind; we have to grow the list and turn readers into revenue without becoming the newsletter nobody opens anymore. Many days those goals fight each other. This session is an view into the analytic strategy behind a newsletter-first business.

I’ll cover which numbers I check first, which ones lie to me, how to tell a good new subscriber from a hollow one, and why depending on other people’