[AUSTIN, TX FFCExpert] Make Your Brand Impossible to Ignore: A Tactical Playbook with Bobbie’s Kim Chappell

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Most consumer brands don’t fail because of the product. They fall flat because they don't stand out or grab the attention of their target audience. In a crowded market, the brands that break through are the ones with a clear story, a point of view, and the instinct to show up where people least expect them.

Kim Chappell has built that kind of brand. As Chief Brand Officer of Bobbie, she helped take a direct-to-consumer formula subscription to more than $100M in revenue in about a year and a half. She also helped bring the brand onto shelves at Target, Whole Foods, Walmart, and Costco, and earn a spot on TIME’s 100 Most Influential Companies list. Along the way, she led campaigns with Naomi Osaka, Cardi B, Molly Baz, and everyday moms that got people talking about paid leave, postpartum support, and feeding without shame.

In a one-on