2026 Ford Holiday River Parade & Lighting Ceremony

Join us in celebrating the magic of The Ford Holiday River Parade and Lighting Ceremony! 🎄 Hard Rock Cafe San Antonio on the Riverwalk has specially packaged tickets to enhance the viewing experience with festive party favors, face painting, and a surprise sure to be a flurry of fun! ☃️ Enjoy a unique experience at our holiday-themed Limited Time Pop-Up Bar Santa's Secret Social! Admission $99.50++ Per Person Ages 3+ Posted Table Ticket pricing is all inclusive of admission, tax, and gratuity for number of guests per table i. e. 1 Table for 2 price is all inclusive for admission for 2 guests. Email san_antonio_social@hardrock.com to add seats to your table. Check out tickets for Breakast with Santa at Hard Rock Cafe here! Check out tickets for Breakfast with the Mean One at Hard Rock Cafe here! Check out tickets for the NYE Countdown on Crockett at Hard Rock Cafe here!