< $200 /Month, Ready for Infinity: Modernizing CRM with Claude + AWS in 90 Days

What happens when a fast-growing business outgrows a CRM built to handle 100–200 customers a year? In this session, I'll walk through how I used Claude and AWS to modernize the entire operation in just three months, scaling it to handle an unlimited number of customers for under $200 a month.

We'll start with the foundation: a serverless sync that pulls CRM data into RDS Postgres every hour during business hours, plus on demand when key operations happen. This gives the business fast, flexible reporting without overloading the CRM. From there, we'll look at how leads from multiple sources now flow through a single Lambda function, and how new front-end and back-end tools transformed lead handling, sales pipeline visibility, and company-wide reporting.

You'll also get the behind-the-scenes examples that made this pace possible:

* CI/CD pipelines that let you deploy quickly and often

* Using code reviews as the main quality gate for every release

* Tips for writing a CLAUDE.md file tha